Continuing my 2013 tour of hospital lobbies, here’s Barry Rabner, CEO of the University Medical Center of Princeton, with Tim Krawetz, P.E, V-P at Syska Hennessy. They were photographed in the lobby of UMCP’s new building for a Syska Hennessy internal publication.
Syska Hennessy was the MEP Engineer on the project (Mechanical, Electrical, and Plumbing.)
A BTS photo of the lighting set up:
We added a slight bit of green to each light (1/8 or 1/4 cut) to match them to the existing lights. Finessing beyond that was a matter of getting the right output to balance the daylight which fluctuated between overcast and strong sun.
It’s always great to have the opportunity to put your stamp on a series of images. In this case, it encompassed images and video, formal portraits and candid moments – Princeton University’s Burning Bright ad series – which ran from fall ’12 through spring ’13. I have referenced this project a few times but here’s a chance to collect many of the ad pdf’s in one post.
The Light Inside video:
Ad design by Donna Ching of ChingFoster.
Sarah Kramer, New York Times journalist and multimedia storyteller, photographed this past spring for the cover of Middlebury Magazine. Sarah’s lead essay for the magazine’s “The New Storytellers” theme is The Digital Revolution.
The assignment was to get Sarah wearing the shirt in an environment that said New York but was more of a field of color than a view. All while leaving space camera left for the article callouts and above for the magazine logo.
Sarah was a trooper. Even though it was April, it was still quite cold and we had to have the t-shirt lettering visible. So, between jacket stints and hot tea to warm up we set about exploring DUMBO.
Among other projects Sarah produced the Times’ wonderful One in 8 Million series.
FUSEVISUAL is a new web site dedicated to sharing the work, vision, and journeys of today’s visual communication artists and professionals. Co-founded by my friend and colleague Cameron Davidson along with Leo Kahng. The site will feature interviews every five days with an artist and/or industry thought leader in a 5×5 format – five questions, five images.
First up is Julian Calverley, the UK-based advertising and landscape photographer.
Five years ago, September 17, 2008, Canon released the 5D Mark II. Their first HDSLR to include large-chip video recording. That coupled with Vincent LaForet’s Reverie and the world was suddenly a different place. The potential now existed to create filmic looking video utilizing much of the gear we already had and at a price that had never before been possible.
For the industry this would prove to be a sea change. Not only would cameras now be capable of doing both stills and video, many clients would come to the table expecting their photographers to do both. The stock market crash in late 2008/early 2009 exacerbated trends further by decimating the print industry, hastening the shift of viewership to online media, and increasing demand for video just as print was waning.
I did not dive into video myself until 2010 courtesy of a client insisting that I shoot both stills and video for an annual report project.
Five years in – where are we now and where are we headed? For me, my business has quickly grown to become just over half video projects. I am thoroughly enjoying creating promotional documentaries along with doing my stills work. It’s been great fun, a wonderful challenge, and an excellent way to add a new spark to a twenty-five year long stills career.
What about others? Is the change fostered by the 5D Mark II still alive? Has it been snuffed out by many moving on to large-chip cinema style video cameras? Mitch Aunger, aka PlanetMitch of Planet5D.com, has just published a 135 page ebook, The HDSLR Revolution is Over… Right?, commemorating the date. It includes commentary from many of the field’s leading shooters, bloggers, and manufacturers. I am honored to be part of this group.
Along with the commentary the book has a recap of the history since the 5D Mark II’s release and a transcript from a 2013 NAB panel discussing the HDSLR’s current and future viability.
It’ll be a great read and I’m looking forward to learning everyone’s thoughts. To get the free ebook (along with four others) you need to sign up for Planet5D’s free daily email.
In addition to Push Auto Iris, One-shot AF, and Controllable Magnified Focus Assist Canon is adding Peripheral Lens correction, ISO up to 80,000, Record Button Lock, increased Wi-Fi features, more custom button settings, Wide DR Gamma, and exposure options tied into Push Auto Iris.
I’m curious to try the Wide DR Gamma – it may be a good alternative to log when the production doesn’t allow for grading. I’d be surprised if the 80,000 ISO is usable. I mainly want the ability to control the location of the magnified focus point (as soon as possible!)
September 4, 2013 - Canon Press Release.
- Canon C300 Workflow - FCP, FCP X, Avid & Premiere
- Canon C300: FCP X vs. XF Utility for Backup/Archive
- Longer Look - Canon 17mm f/4L TS-E Lens
- Canon 1Ds Mark III Now Shoots Video
- C300 Firmware 22.214.171.124.00, Canon Tethering under Mavericks, and App Nap
- 1000 Points of Light but No Barn Doors
- Canon EOS 5D Mark III
- Canon's New TS-E Lenses (17 and 24 II) vs. Medium Format
- Upcoming C300 Firmware - Expanded Features but Slight Delay